That's honestly how I got a foundation in hand lettering. After that, I went to art school for graphic design, but realized I didn't really like graphic design at all. I got back into it in eleventh grade, because I had a crush on this girl and wrote her letters, so I would practice cursive handwriting and different scripts. Then I actually quit hand lettering for a while in eighth grade because I picked the wrong pen and it was super hard. I got super interested and would try to copy some of the scripts he did. David was the one who inspired me the most-especially his stuff with Benny Gold. Going into eight grade I got introduced to Instagram and the first people that I saw doing hand lettering were David Smith, Neil Secretario, and Matt Vergotis. A lot of people who do hand lettering start with graffiti. When I was in sixth grade, I was really into graffiti. How did you first get interested in art and why did you focus on hand lettering? I went for a crude look, as if a child drew it. Then he came back with the suggestion to do a child-like style. From there, I actually got inspiration from my own piece-the Lil Peep logo I did. Adrian just called me up and let me have a go with a first round. At first it was a more aggressive kind of type because I was thinking that would match his whole "Kung Fu Kenny" thing. Yeah, we worked on that the day before the tour started. The guys who worked on Kendrick Lamar's new tour visuals told me you did the "Pulitzer Kenny" script.
Lil peep logo font full#
Continue for the full interview and see some of his work below. We caught up with him to learn more about his background, inspirations, and artistic process.
Hip-hop's aesthetic has grown and evolved from its graffiti-dominated beginnings, but Nguyen is keeping the human touch from those days alive with his hand lettering. I always like the natural feel of pen on paper."
If you work with marker paper and a brush pen, for example, you'll get a grittiness you wouldn't get otherwise. Not all pens give the same finished product. Instead of slapping a regular font on an album cover, he prefers to pull out a pen and sketch out custom lettering styles for each project he tackles. "I like hand lettering because you're working traditionally with pen and paper," Nguyen explains. "There are so many types of paper and so many types of pens. "People are realizing that hand lettering is a cool way to add personality instead of using a font," Nguyen says. Known for his lively style, Nguyen has become one of rap's go-to artists for custom type and his hand lettering brings a human feel to whatever project he's working on. Over the past couple years, Nguyen has created custom type for artists like Kendrick Lamar, ASAP Rocky, Lil Uzi Vert, Nicki Minaj, Lil Peep, Rich The Kid, Bhad Bhabie, and the whole 88rising crew. If you've seen custom hand lettering on a hip-hop album cover, poster, or tour visual recently, there's a good chance it's the work of Duong Nguyen.
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